If you add ERP ( Enhanced Recurring Payments ) to an existing PayPal Standard Account, then your Customers will NOT need to have a PayPal account in order to complete checkout, EVEN if you're going to do recurring billing. So this is a great alternative to PayPal Pro. It prevents your Customers from being "forced" to signup for PayPal during checkout. However, they still MUST go through PayPal ( so they do leave your site during checkout ). In other words, it's not the same as PayPal Pro, but it will help you to increase conversion rates slightly.
Statistics: Posted by Elizabeth — October 2nd, 2010, 10:32 am
Statistics: Posted by mooredb — October 1st, 2010, 7:52 pm
Statistics: Posted by mooredb — September 28th, 2010, 7:20 am
Statistics: Posted by Elizabeth — September 27th, 2010, 11:36 am
Statistics: Posted by mooredb — September 27th, 2010, 8:59 am