Hey, Martin!
FAIR WARNING: The following MAY or MAY NOT be accurate. If you come up with a better answer, please share it with us.
Admittedly, I am not current with this information, and at the risk of appearing to be an idiot, I offer it up as a starting point for talking with PayPal. If I remember correctly, this is what Russell Brunson was teaching last Fall in his micro-continuity program, BEFORE the FTC changed so many of the advertising rules. Those changes also impacted billing practices, especially 'Free + Shipping' offers, 'Free Trials with Recurring Billing', recurring billing that comes as a surprise to the customer, etc. This all became very sticky after November 2009.
So with the above disclaimer in mind, take a look at this, and then contact PayPal to see if this is what they recommend.
Anyway, your PayPal business account may be able to do this for you. Or it may require a different approach through a Shopping Cart process.
Here's what used to be recommended:
You need 3 PayPal Payment Buttons, which PayPal will create for you:
1. 'Product Only'
2. 'Forum Subscription Only'
3. 'Product + Forum Subscription'All 3 buttons will be on your 'sales Page' where your customers decide what they want.
The starting point is the same for each button.
'Product Only' Button1. Log into your PayPal account, click on the tab 'Merchant Services'
and you'll see a 'Buy Now' icon.
2. Open that, and a page will open, 'Choose a Button Type...'.
The drop-down list default is 'Buy Now'. Leave that as it is.
3. Fill in the blanks (product description, price, etc),
4. Tick the radio button 'Use my secure merchant account ID'.
5. Fill in Steps 2 and Step 3 as you require.
6. Click on 'Create Button'.
7.Copy and paste the button code onto your page, and for now, add a simple identifier in html for it, either before or after the button code - perhaps something like
- Code: Select all
<p><b>'This Is The [i]'Product Only'[/i] Button'.</b></p>
'Forum Subscription Only' Button1. Go back to the starting point, the 'Merchant Services' tab; open the 'Buy Now Button' .
2. At 'Choose a Button Type...',
this time select 'Subscription' from the drop-down list.3. Fill in the the 'Item Name' and 'Currency'. You won't need to customize (small, medium, large).
4. Do NOT tick the box 'Have PayPal create user names...' . s2Member handles that for you.
5. Fill in the Billing Amount, Billing Cycle, and length of time.
6. Tick the radio button 'Use my secure merchant account ID'.
7. Fill in Steps 2 and Step 3 as you require.
8. Click on 'Create Button'.
9. Paste the button code onto your page, add an identifier - 'This Is The Forum Subscription Button'.
Product + Forum Subscription Button1. Go back to the starting point, the 'Merchant Services' tab; open the 'Buy Now Button' .
2. At 'Choose a Button Type...', select
'Subscription' from the drop-down list.
3. Fill in the the 'Item Name' and 'Currency'.
3a.
Make the 'Item Name' clearly descriptive of what they are buying; for example, the Item Name might be:
"Downloadable Product Ebook Title (One-Time Payment of $39.95) PLUS Monthly Membership in Exclusive Forum ($9.50 / month for 6 months) or ($9.50 / month until you cancel)" 4. Do NOT tick the box 'Have PayPal create user names...' . s2Member handles that for you.
5. Fill in the Billing Amount at $9.50 (whatever), Billing Cycle at 'monthly', and length of time.
5. Tick the box 'I want to offer a trial period'; new options appear.
6. In 'Amount to bill for the trial period', put in the price of your 'Product' $39.95 (whatever) goes here.
7. In 'Define the trial period' , put in 1 Day (PayPal may require '10 Days.')
8. Second trial period = No
9. Tick the radio button 'Use my secure merchant account ID'.
10. Fill in PayPal Steps 2 and Step 3 as you require.
11. Click on 'Create Button'.
12. Paste the button code onto your page, add an identifier - 'This Is The Product +Forum Subscription Button'.
I don't know how the descriptions would appear to the buyer on the PayPal check-out page. You may be able to try this out in the PayPal Sandbox. I found some great instructions about PayPal's Sandbox here:
http://www.jeremyyoung.ws/posts/how-to-test-a-payment-process-using-paypal-sandbox-and-s2member/Another source said he couldn't get the SandBox to work, so he just used a low figure like 'one dollar' when he created the buttons, did some 'live' PayPal tests with his real credit card, and then refunded the money to himself. When he was satisfied, he went back and edited the amounts and re-created the buttons.
Again, please take a look at this yourself before you put it into action. PayPal will tell you if this is the right way or if it is not.
Best to you,
Marty