Community Support Forums

Hi,

I have digged through the forums but not really find the answer to what to enter into the conversion path in google analytics for tracking a free registration (using s2member + buddypress)

So it's basicaly the "thank you" URL I am looking for, how does that look like?

In Google analytics one has the possibility to define a conversion funnel, smth like this:

step1: /register
step2: /thank-you

Step 1 is clear but in step2 I'd have to enter some URL and I guess some parameters (as I imagine that one is not static ) only that I cannot figure out how does it look like?

/?ws_plugin_s2member_

maybe?

Please help!

Thank you

I'm not sure what the URL would be after registration. I do know you could use the Tracking API for signups. I'll ask Jason about the code to use there, though.

Hi Cristián,

That would be great, thanks in advance!

C.

Thanks for the excellent question.
~ and thanks for the heads up Cristián.

I'll assume you've integrated with PayPal Standard Buttons.

I've updated this Post with some corrections.

Your Return URL ( i.e. Thank-You Page ) will be:

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http://www.example.com/wp-login.php?action=register

s2Member will handle Thank-You Page processing here:

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http://www.example.com/?s2member_paypal_return=1

But then it will redirect the Customer to:

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http://www.example.com/wp-login.php?action=register

* This is where your Tracking Code(s) are displayed, silently in the footer section of the registration form, after checkout is completed. This should be your Goal Page in Google Analytics. I recommend Google's eCommerce Tracking for this: http://code.google.com/apis/analytics/d ... merce.html

You can integrate eCommerce tracking codes in your Dashboard, under:
s2Member -> API Tracking -> Tracking Codes. There are several Replacement Codes available, so you can fill in the details required by Google Analytics for eCommerce tracking.

For PayPal® Pro integration, Tracking Codes are displayed on the same page as your Pro Form, after a successful checkout is completed. Again, you can use: s2Member -> API Tracking, to configure your Tracking Code(s) for s2Member Pro Form integrations too.

Hi Jason,

Thank you very much! But before I try to apply what you suggested ...
You write that you assume I am using paypal buttons ... well, fact is that I am not using any paypal for the free registrations (that's why they are free, no need to send them to a paying gateaway) - if I add the code in the Tracking section of s2members, will that also work for free registrations?

If I use this in google as code to track the thank-you page (for free registrations), will be ok?

/wp-login.php?action=register

In the analytics tracking, the "order ID" will than be the "%%subscr_id%%" ?!?!

Thanks again!

C.

PS: registration goes over that buddypress registration page, does that change anything in the equation?

Thanks for the follow-up.
No, with 100% free registrations, s2Member's Signup Tracking Codes are NOT displayed or processed in any way. You'll need to setup a Goal/Funnel within your Analytics account to track these. If you're using BuddyPress, I think the landing page after a successful signup is:

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http://www.example.com/activate/

You can test/confirm this by creating a free account on your site and just watch the URLs in your address bar. When you setup your Analytics account, you'll want to create a Funnel that Google can track, which leads to your Goal page. So you might have something like this:

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http://www.example-buddypress-site.com/register/
http://www.example-buddypress-site.com/activate/ ( GOAL )