Google Analytics conversion tracking 4 free registration?

[candy]

Hi,

I have digged through the forums but not really find the answer to what to enter into the conversion path in google analytics for tracking a free registration (using s2member + buddypress)

So it's basicaly the "thank you" URL I am looking for, how does that look like?

In Google analytics one has the possibility to define a conversion funnel, smth like this:

step1: /register
step2: /thank-you

Step 1 is clear but in step2 I'd have to enter some URL and I guess some parameters (as I imagine that one is not static ) only that I cannot figure out how does it look like?

/?ws_plugin_s2member_

maybe?

Please help!

Thank you

[Cristián Lávaque]

I'm not sure what the URL would be after registration. I do know you could use the Tracking API for signups. I'll ask Jason about the code to use there, though.

[candy]

Hi Cristián,

That would be great, thanks in advance!

C.

[Jason Caldwell]

Thanks for the excellent question.
~ and thanks for the heads up Cristián.

I'll assume you've integrated with PayPal Standard Buttons.

I've updated this Post with some corrections.

Your Return URL ( i.e. Thank-You Page ) will be:

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http://www.example.com/wp-login.php?action=register

s2Member will handle Thank-You Page processing here:

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http://www.example.com/?s2member_paypal_return=1

But then it will redirect the Customer to:

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http://www.example.com/wp-login.php?action=register

* This is where your Tracking Code(s) are displayed, silently in the footer section of the registration form, after checkout is completed. This should be your Goal Page in Google Analytics. I recommend Google's eCommerce Tracking for this: http://code.google.com/apis/analytics/d ... merce.html

You can integrate eCommerce tracking codes in your Dashboard, under:
s2Member -> API Tracking -> Tracking Codes. There are several Replacement Codes available, so you can fill in the details required by Google Analytics for eCommerce tracking.

[Jason Caldwell]

For PayPal® Pro integration, Tracking Codes are displayed on the same page as your Pro Form, after a successful checkout is completed. Again, you can use: s2Member -> API Tracking, to configure your Tracking Code(s) for s2Member Pro Form integrations too.

[Jason Caldwell]

[candy]

Hi Jason,

Thank you very much! But before I try to apply what you suggested ...
You write that you assume I am using paypal buttons ... well, fact is that I am not using any paypal for the free registrations (that's why they are free, no need to send them to a paying gateaway) - if I add the code in the Tracking section of s2members, will that also work for free registrations?

If I use this in google as code to track the thank-you page (for free registrations), will be ok?

/wp-login.php?action=register

In the analytics tracking, the "order ID" will than be the "%%subscr_id%%" ?!?!

Thanks again!

C.

PS: registration goes over that buddypress registration page, does that change anything in the equation?

[Jason Caldwell]

Thanks for the follow-up.
No, with 100% free registrations, s2Member's Signup Tracking Codes are NOT displayed or processed in any way. You'll need to setup a Goal/Funnel within your Analytics account to track these. If you're using BuddyPress, I think the landing page after a successful signup is:

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http://www.example.com/activate/

You can test/confirm this by creating a free account on your site and just watch the URLs in your address bar. When you setup your Analytics account, you'll want to create a Funnel that Google can track, which leads to your Goal page. So you might have something like this:

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http://www.example-buddypress-site.com/register/
http://www.example-buddypress-site.com/activate/ ( GOAL )